Inclusion vs. Free
Do you really
need to pay to play?
The nice thing about the majority of search
engines is that you don't have to pay to play. Of course paying
for search engine inclusion has it's benefits, your budget
usually has the deciding factor.
Spider-based search engines such as Google
and Inktomi will find you on there own, and on their own terms.
On the other hand Overture paid listings let you actively
compete for competitive keywords that give you total control
over where your ad's will be placed and for the price you
Google states that it will find your web page
regardless if you do not submit to them (they only offer
free submission) but it can't hurt to try to speed things
here to submit your URL to Google for FREE
more about the Googlebot Search Engine Spider
Inktomi on the other hand in addition to find
your site for free offers a paid inclusion program. There
are various companies who will submit your URL or as many
web pages as you like for a fee. the cost generally runs around
$39.00 for the first URL and $25.00
for each additional URL up to 1,000 pages. You can see how
this can get expensive. If your web site contains more than
1,000 pages consider Inktomi's Index-Connect.
The benefits with paid inclusion are great if
your budget allows for it, even if you only submit a few targeted
Benefits of paid inclusion are:
Your web page submission guarantees that subscribed
pages are in the Inktomi database for 12 months. Within
72 hours of joining, your web pages will begin appearing
on leading search engines such as MSN, HotBot, Overture,
About.com, and Excite.
Detailed Click-Thru and Keyword Reports updated every 24
hours. You'll receive fresh data about how many clicks your
pages are receiving, what keywords people are finding you
for, and how your pages are ranking.
No need to resubmit. Inktomi will re-crawl your subscribed
web pages every 48 hours, reflecting any changes you make
to your web pages very quickly. The impact from any changes
can be seen within days rather than months.
Chances are that once your subscription is up, so are your
rankings. The benefits are high especially being able to
see changes make to pages every 48 hours. Just don't expect
those great rankings to stay where they are if you opt out
of your subscription. You either continue to pay for your
optimized web pages or see just really how good those web
pages have been optimized.
Overture Paid Listings
If you immediately want to see your url and keyword description
in the search engines Overture advertising solutions are
for you. Overture's "Pay For Performance" search
engine listings let you control your position by the amount
you bid on keywords.
Reach over 80% of active Internet users with Overture Search
up and get a $10 credit.
Overture allows you to be seen in Yahoo, MSN, Altavista
and more showcasing your web site to people already searching
for what you provide.