Your Optimized Web Page Listed
If you have already read the General
Web Page Optimization Guidelines page you will
already know that the Yahoo directory and DMOZ Open Directory
Project have been discussed it's time to get noticed by
the search engine spiders. Keywords in the URL are great,
and search engines like them but if you've got a database
driven or e-commerce web site, there may be problems regardless
of how well your web pages are optimized. Characters such
? & % are not read well by search engine
spiders and are often passed over. Try avoiding using these
character (as hard as it may be with existing web pages).
Getting Spidered - Title, Description
and Keyword tags oh my!
Slick designs, keyword rich content and perfectly validated
html appeal greatly to the eye.. but search engines could
care less how pretty or bleeding edge your web pages look.
The first thing they do look at are:
1. <TITLE>The Title of your Optimized
2. <meta name="description"
content="A description of your web page, 12 - 24 words.">
3. <meta name="keywords" content="sprinkle
in keywords,between 7 - 48 words,">
Title tags are the text that will be displayed first and
the largest when your site appears in a search engine. Web
Page Optimization specialists fret over these, I've looked
at them for hours on end myself try to decipher the perfect
amount of words and content to rank high. The K.I.S.S. rule
(Keep it simple stupid) comes into play now. Try
to keep your title tag between 6 - 10 words with you keyword
density around 20-35%. So if your Title tag is 10words long
using your keywords 2-3 times would be just about right. Keep
your title tag relevant to your site and have it make sense.
Remember it is your initial presence to users when searching.
One more note, avoid leaving your title tage blank or naming
your page "Homepage".
Your description tag is next on the list. If you had a few
seconds to verbally explain to someone what your web page
is about what would you say? This is what the description
meta tag is for and why they should be well optimized, not
an after thought before uploading to the server. Your description
tag should be between 12 - 24 words and contain your keywords.
If you web page is about Web Page Optimization, and example
<meta name="description" content="Offering
Web Page Optimization Tools and Information on how to optimize
web pages for search engines. Web Page Optimization for
Google, Inktomi, Yahoo.">
Keyword tags, sprinkle them in but don't abuse them. An old
trick (old by Internet standards) was keyword spamming, over
using your keywords and often using competitors keywords as
well in hopes to rank web pages for irrelevant topics. Even
if some search engines don't take them into account, others
do. If your web page optimization techniques are targeting
the full search engine spectrum, use them and use them wisely.
Optimal keyword tags are between 7 -48 words and you should
consider using your keywords a couple times. Anymore than
twice and you could be overlooked, but be sure to use them!
Important to some search engines, irrelevant to others, but
a good thing overall. Think of ALT tags for images as bonus
points in the eyes of some search engines. They sit waiting
for a great description and after all, if you have your description
and keyword tags done the content is already written. Use
accurate descriptions for images and don't abuse them (ALT
tags jammed with keywords on transparent gif's or 1X1 pixel
Content and Links
Keyword rich content and incoming text links are a day to
day responsibility for web
page optimization. They're weight within search engines
is as good as gold, just as long as they are from relevant
sites or sites of similar interest. Links from link farms
and such can help out.. but if caught by the search engines
you will be penalized as well. A risk not worth taking for
web page optimization success.